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BluMaan start with their dedicated community of hairstyle addicts and learn from them what they feel is missing. They listen to the advice, suggestions and ideas on how to create and improve from people who are obsessed with hair.

In order to innovate, they strongly believe in getting the best of the best involved. This means BluMaan search all over the world for chemists, brewers and formulators who receive exceptional praise from hair experts. Once they find the right brewer for the right product, they share their vision and then get to work. Often, they're at least 50 revisions deep before they feel they're really on to something. Once a formula passes their approval, it’s tested on some of the pickiest hair enthusiasts they can find. If it receives unanimous praise - it’s a go, if not - it's back to the drawing board!

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