I have previously used other items by Beardbrand ranging from oil, utility balm and styling balm. Old Money is my first dabble within the gold range and what a great experience. The scent is beyond expectation, a fabulous oaky aroma that remains on the beard providing a gentle waft throughout the day. The texture of the balm is different to those in the cheaper ranges which seems to facilitate the hold it provides in a way that seems superior and longer lasting than previous styling balms. This is provided whilst still maintaining a soft natural feeling beard. I will certainly be procuring more in the future.