Fudge Gum transforms my hair from fine & limp to thick & voluminous. I can't live without it! Yes, it's expensive but a little goes a long way & it reactivates with a little water between washes. I apply approximately a level teaspoonful to my shoulder length hair after washing and conditioning. I part my hair into sections & apply a little to roots then rub my hands together & apply remainder to surface hair. I then comb through & blow dry. Fantastic results mean I can highly recommend this product, which I have been using for many years.