Freeform Cream is the answer for those who want more of a natural loose look and feel. Freeform Cream dries lighter and won’t weigh your hair down, but at the same time strengthens and moisturises. This allows for an easy styling process. Like all Imperial products, Freeform Cream is water based which allows for an easy rinse out. it’s the best water based finishing product on the market for that lighter, free hold.