10% off orders inc. 3+ items. Enter BULK10


Your Cart is Empty

Layrite Super Hold Hair Pomade



Layrite Super Hold Hair Pomade

Use Layrite Super Hold Pomade to sculpt extremely curly hair, course hair, and thick hair or to create high-elevation men’s hairstyles that require extreme hold.  Super hold is nearly identical to our Original Pomade but contains water-based beeswax to increase hold.

Layrite Superhold is a traditional pomade that has a mild vanilla fragrance and looks and feels like an extremely thick gel.  It’s easy to spread in the palm of your hands, distributes easily through your hair, and is easy to style with your hands or a comb.  The extreme hold and medium shine are ideal for high-elevation styles including pomps, fauxhawks, spikes, and slick-backs or messy wet looks for thick or curly hair. 

The hold and shine vary based on how damp your hair is when you apply it – completely dry your hair for a higher hold and lower shine or towel dry your hair for a lower hold with a higher shine.  It dries to keep your hair in place all day, never flakes, and feels clean and natural to touch.  You can restyle your hair throughout the day by running your hands or comb through water and then through your hair. Finally, and most importantly, Layrite Superhold Pomade is water-soluble and washes off your hands and out of your hair with just water.

Customer Reviews

Based on 26 reviews
Everything worked well😊

Perfect service & product!
Thank you!


Following a recommendation from a fellow moustached chap I ordered a jar of Layrite to compare with my usual wax products. I was immediately impressed with its ease of use and lack of greasy texture both during and after application. Having just used it during the hottest day of the year I was amazed at its ability to keep the shape with minimum fuss. Highly recommended 👍👍

Great service - would use Newmen again

Nice and quick delivery and very reasonably priced product (layrite super hold hair pomade).


If I give a good review do I get money off my next order ? If so I thought it was a very good service a great product, overall ⭐️⭐️⭐️⭐️⭐️

Good good

All arrived and in good order, no complaints. Would be great if it were possible to deliver without the use of non-recycle-able foam pellets - can't believe a tub of hair pomade is likely to get damaged in the post?!

Layrite Super Hold Hair Pomade


Layrite Super Hold Hair Pomade | Newmen

Get the Latest

Get the Latest